With a sprawling area of Fafadih, Kris Gethin Gyms, Raipur, was indeed a truly celebrated fitness benchmark in the city of Raipur, Chattisgarh.

Co-founded by the international fitness wizard and renowned celebrity transformation coach Kris Gethin and the business tycoon Jag Chima, the franchise was set to mark its 4th flagship in India.

The Kris Gethin Gyms franchise is a sought-after brand with it comes to delivering fitness at world-class standards and a firmly professional yet dynamic approach towards making people bend into a fit lifestyle. After it’s highly successful facilities in Mohali, Jalandhar, Kukatpally and Chembur, the mascot was ready to be launched in another city to redefine health and fitness for the people of Raipur.

Team Brand Bulls has been the marketing genie for the brand for the longest term, and needless to say, it was for us to make the Grand Launch a massive hit, as it was!

The entire campaign proceeded in three phases:

Awareness Campaign

The first interaction with our audience had to be about the brand, how is it going to change the fitness landscape in the city, what it’s going to present on the table, and how much accessible it is to the audience.

The social media was continuously designed in such a way to keep people aware of the brand and its legacy to throw a hook and later grip on it in the second phase of the campaign, that is:

2) Pre-launch campaign

All the Pre-sales promotional activities, personal interaction with the audience, shooting hype about the launch, and lures of pre-registrations were well-promoted in this phase. The objective was focused on freezing maximum registrations prior to launch and to give people an inside sneak-peak of the property.

The second phase of the campaign was carried out through the press ads, on-ground activities, events, awareness on online media, and online ads to target the right prospects that later gave boast-worthy leads even before the property was announced open to all.

3) Launch campaign

The entire launch was planned like a festival- quite literally!

Social media was constantly oiled and worked on to keep the audience engaged, and we had our share of fun while working on it!

There were several sponsors, media partners, and outdoor associations to give it a holistically wider reach.

The property was inaugurated by Kris Gethin himself, making for a historic event with the fans and media flooding-in to meet their fitness inspiration and idol. The entire launch was followed by a Meet and Greet of the members with Kris Gethin, which was entirely covered by press media and online media.

It’s about a year now that the gym is helping the fitness preacher in the city of Raipur live their dreams, and we’re just as exhilarated to serve them with our continuously flowing content.

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