As we are emerging as a bigger industry, the trends are also shifting towards the undiscovered side of the market.

If you’re someone who happens to read a lot of blogs and articles related to Marketing and the Digital space, you’ve stumbled upon the right place!

Read on to find the crux of what these thousands of influencers, millions of podcasts, blogs, articles, and a handful of experts have to say about the Digital Marketing trends in 2020!

1. More than a product.

Sure, your product is remarkable, and the service is what makes your brand shine!

But 2020 is going to be all about the customer experience. Let’s be real, marketing is turning more human, and people are coming back just for an experience they’d not get anywhere else.

Honesty, wit, understanding, and accessibility is all they’re looking for, and if you can crack it right, you’re gelling well with the trend!

2. The Digital Detox

The most apparent threat to social media is the Digital detox that people are going to adopt in the coming days.

Reason – a penetration of social media in daily lives, harm to private data, overloading of information, bigoted content, and much more.

The repair kit to this comes with a strategically planned social content, authentic information, not overselling the product, and making customer relations stronger than ever!

Also, you don’t have to put all your marketing eggs in the basket of social media when there’s SMS, Email, and SEO still looking out for you!

3. Constructing communities

Having an engaging audience has and will continue to pay off this year too!

The world has moved ahead of mere likes and shares, and it has become more about customer interaction, engagement, and opinions. Brands are pushing content that incites its followers to make a comment and share it with others.

Brands- either B2B or B2C are focusing on building their communities basis this as they understand that the bottom line is to expand the reach and get more conversions via the power of community that supports and trusts each other – the 2 pillars every brand swears by!

4. Customer service

Redirecting to the first point, as the social media is perceived as a convenient platform that provides transparency and quicker response- users are heading to these platforms to drop reviews, complaints, and expect the brand to resolve the issue therein!

This also assures other users that the brand is there to listen to them. They can always rely on some platform for a real-time connection!

5. Stories all the way!

Ever since the user base got engaged with Snapchat stories, most of all other platforms adopted the same format and gave users a story experience that’s in a neck to neck competition. They have not shied away from offering fun content, quick content consumption, and creatively vast stories to the user that can be enjoyed by both viewing and creating.

They are highly engaging, entertaining, offer a lot more content, and easy to create/ alter.

Not just that, the features that Instagram stories offer trigger more traffic by links, polls, questions, DMs, reactions, and much more!

These are some amongst many trends that the brands are inculcating in their campaigns and strategies, and we’re totally rooting for them as well!

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