#FollowTheRabbit: Playboy Club Chandigarh
The much sought-after launch of the world’s most premium nightclub recently created headlines in the tri-city. The Playboy Club Chandigarh’s launch became the biggest news in Chandigarh, for all the club hoarders to party under a luxurious brand’s roof!
The launch campaign was focused extravagantly on creating the buzz, leaving people in desperation to visit the property, and tease the city with the bomb that’s about to drop with Bunny ears.
The entire launch was targeted at everyone who’s young, thrilled, passionate, and of course, The Bunny’s lover in the entire Punjab and Delhi region to announce a new party destination in Chandigarh.
This is how we made this campaign a major hit!
Impeccable aesthetics: Nobody’s oblivious to the charm Playboy’s infamous ‘Bunnies’ bring to the brand and we made sure it captures all of our audience.
Our social handles were aligned with the brand’s aesthetics appeal and we promoted the USPs, experience, legacy, stories, and prospectus of what the club is about to bring to the city.
On-ground activities: Our team propelled and contributed to the on-ground marketing ideation and execution, apart from leading the social media.
Theatrical video: The city’s PVR screens had promotional videos playing before the launch.
Malls: Promotional videos were played at the local mall- Elante which has the most footfall. It’s screens at the pillars caught quite a lot of eyes and definitely served the purpose.
Press Ads – Print media was leveraged with a full page advertisement right on the launch day to announce loud and open in the city, The Bunny has arrived!
Celebrities – Panjabi pop singers, rappers, and renowned actors posted their personal greetings on their social media handles announcing the club’s opening and wishing it all the glam and glory.
These videos were shared on the Page’s official handles to mark more credibility and reach.
Bloggers: A list bloggers from across the city were invited to the media launch party that was exclusively set-up for all the media personals. The objective was to gain traction through their posts, recommendations, and pictures they put up of the property, creating the eventually successful hype for the Grand Launch party on the following day.
DJ and International artists: All the artists such as PropheC, DJ Teri Miko, Maddoc, Kalpanik Bass, Zeus, Zora Randhawa, Tejas, etc shared their performance itinerary on their official handles, redirecting more traffic to the page.
Engagement: A huge focus on the mainstream content from the entire campaign was on engagement driving content. Posts and videos to accomplish such target was pushed regularly on the social media platforms.
Love for The Bunny:
The target was to leverage people’s admiration for the brand with comments and hence, better engagement. The post was well-received by the TG and the comments flooded our socials.
Have you ever:
A quirky way of interaction with the audience. Such content keeps the page alive and also makes it an entertaining space wherein the viewers can consume and engage with the content – making the entire object wholesome.
The comments poured-in as per our expectations, making it a relatable brand that also understands what a young mind wants.
Curated invites: Specialised invitations were created for HNIs and other guests. HNIs were invited via a curated invitation with goodies in it.
The Grand Launch of this exclusive nightclub has just opened doors to endless memories, good times, and a new unconventional party culture that’ll live in the veins of everyone in tri-city. Furthermore, the activities on social media platforms are ongoing and keeping a tab on people’s love for the brand through regular posts and interaction with the audience that’s giving us a way to one-up our creatives heads, making us perhaps one of the best digital marketing agencies in Chandigarh.
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